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Day 1: Tuesday, July 10, 2012

10.14 - 10.30

Welcome - Conny Czymoch, moderator and anchorwoman of Phoenix TV

10.30 - 11.00

Social-Local-Mobile - How Data Is Changing Everything - Karl-Heinz Land, Chief Evangelist & Senior Vice President Social iCommerce, MicroStrategy

11.00 - 11.45

The End of Business as Usual and the Beginning of a New Era of Relevance - Brian Solis, Author and Principal Analyst Altimeter Group

11.45 - 12.15

Welcome to the real business: Management, Utilization and Integration of Social Media for Businesses - Prof. Peter Gentsch, Chief Analyst, Business Intelligence Group

12.15 - 13.15

Lunch and networking

13.15 - 14.00

Mobile Wave and the Impact on Our Businesses – Michael J. Saylor, CEO, MicroStrategy

14.00 - 14.45

Best Practice: 0 or 1 – Winners & Losers in a Digital World – Scott Galloway, CEO, L2 Think Tank

14.45 - 15.15

Coffee and networking

15.15 - 16.00

FC Barcelona – Best Practice in Sports Marketing, Merchandising and Facebook Commerce – Fernando Gonzalez, Senior Director Social Intelligence, MicroStrategy

16.00 - 16.40

Industry Cases – Best Practice TED-Style Presentation: Dennis Wedderkop (Vodafone/EOL), Michael Buck (DELL), Peter Mann (CDS/ UK Army), Ulf Valentin (HRS)

16.40 - 17.40

Panel Discussion: Brian Solis (Altimeter Group), Scott Galloway (L2), Prof. Peter Gentsch (Business Intelligence Group), Dennis Wedderkop (Vodafone/EOL), Michael J. Saylor (MicroStrategy), Michael Buck(DELL), Peter Mann (CDS/UK Army), Ulf Valentin (HRS), presenter: Karl-Heinz Land

17.40 - 18.15

Visionary Keynote: Social TV - The End of Television as We Know It? – Marco Seiler, CEO & founder of SYZYGY, and Ralf Rottmann, CTO & Managing Partner at GrandCentrix

21.00

MicroStrategy World 2012 Amsterdam Conference Party

Day 2: Wednesday, July 11, 2012

08.16 - 09.00

Breakfast Session: Social Network User Data – Legal Dos and Don’ts – Stefan C. Schicker, LL.M., Law Professional, SKW Schwarz Rechtsanwälte

09.00 - 09.45

Big Ideas and Brand Building: Storytelling in a Completely New Context – Andreas Trautmann, CEO McCann Worldgroup, and Matias Palm Jensen, Chief Innovation Officer, McCann-Erickson Europe

09.45 - 10.30

Standing Up and Standing Out – Martha Rogers, Author and Founding Partner of Peppers & Rogers

10.30 - 11.00

Coffee and networking

11.00 - 11.15

The NEXT Survey – Effective Strategies for a Social Media World – Dr. Alexander Rossmann, Research Associate, Institute of Marketing, University of St. Gallen

11.15 - 11.45

Marketing as a Service: Privacy and One-to-One Solutions – Two Sides of the Same Coin – Prof. Dr. Ralf T. Kreutzer, Berlin School of Economics and Law

11.45 - 12.30

5 Steps to Success – How to Integrate Facebook Data - Roland Fiege, Senior Director of Social Media, MicroStrategy and Richard Krueger, Senior Director of Marketing MicroStrategy

12.30 - 13.15

Panel Discussion: Stefan C. Schicker, Andreas Trautmann (McCann Worldgroup), Martha Rogers (Peppers & Rogers), Dr. Alexander Rossmann (University of St. Gallen), Prof. Dr. Ralf T. Kreutzer (Berlin School of Economics and Law), Roland Fiege (MicroStrategy), presenter: Karl-Heinz Land

13.15 - 14.15

Lunch and networking

14.15 - 15.30

Workshops

14.15 - 18.00

Social Media Excellence Circle (SME ) + Thursday 12.07. 09.00 - 13.00

Venue & Accommodations

Venue

SMICS is coming to Amsterdam! SMICS 2012 will be held at the Amsterdam RAI International Convention Center. It is conveniently located just south of Amsterdam's city center. It benefits from excellent access by road and the efficient Dutch public transport system. It is within a few minutes of the city centre, and less than eight minutes from Schiphol airport, one of Europe's busiest and best airports.

Accessibility

Amsterdam RAI is easy to reach by car or public transportation. Schiphol International Airport is only 10 minutes from the RAI and 15 minutes from the city center. The Thalys high-speed train links from Europe stop at Schiphol and Amsterdam Central Station. RAI station is in walking distance, offering access to national and international railway networks.

Flight Information

We have secured discounted rates at our Partner airline:

Please enter code 15069AF to view special discounted rates.

Hotel Information

SMICS has negotiated special rates starting at €149/night (single or double occupancy) plus applicable taxes. To make a hotel reservation for SMICS 2012 at the special conference rate, you must book online here. Reservations at our special discounted rate must be made by 5 June 2012. After 5 June, reservations or changes to existing reservations will be accepted based upon space and rate availability.

NH Musica Amsterdam

Room Rate:
Standard Room: € 149/night for single/double rooms
Executive Room: € 184/night for single/double rooms
Cut-off Date: 10 June 2012
Distance to Conference: 2.5 Km
Reservations by Phone: N/A
Reference group code: MicroStrategy
Reservations Online: NH Musica Amsterdam Reservation

Hilton Amsterdam

Room Rate:
Deluxe Room: € 215/night for single/double rooms
Cut-off Date: 16 June 2012
Distance to Conference: 1.8 Km
Reservations by Phone: +31 (0) 20 710 6005
Reference group code: GMICA
Reservations Online: Hilton Reservation